Blask, a prominent iGaming analytical toolkit, has released insights into the Indian iGaming industry post the conclusion of the 2024 Indian Premier League (IPL). Their analysis highlights notable changes in market dynamics and the emergence of key betting brands during the tournament.
Shifts in the Blask Index:
The Blask Index, a proprietary metric developed by Blask, reflecting aggregated engagement across iGaming brands, demonstrated significant fluctuations during the pre-IPL and IPL phases:
- Surging from 973,000 on March 21 (pre-IPL) to 1.9 million on March 22 (tournament kickoff).
- Peaking at 2.1 million on April 28 during high-profile matches.
- Maintaining strength at 1.8 million on the tournament’s final day, May 26.
Major Changes in the Competitive Landscape:
- Stake witnessed a remarkable ascent from the 4th to the 1st position, with a staggering 47.69% increase in relative market share, surpassing industry giants like Parimatch, Dafabet, 1xBet, and 4Rabet.
- Other top brands experienced declines in market positions: Parimatch (-11.21%), Dafabet (-7.3%), 1xBet (-6.03%), and 4Rabet (-2.6%).
- Fairplay replaced Fun88 in the top 10 brands list, with minimal differences in market share.
- Stake led Month-over-Month (MoM) growth with an impressive 362% increase.
Growth in First-Time Deposits (FTDs) and Gross Gaming Revenue (GGR):
Blask’s analytics department evaluated major Indian iGaming brands’ performance during the IPL using AI Deep Learning algorithms to measure FTDs and GGR. Performance indicators within an interval showcased FTDs and GGRs on a scale from worse to better:
- Stake witnessed substantial FTD growth, reaching ~302,000 deposits in April.
- GGR for Stake surged to ~$17 million in April.
- Parimatch, Dafabet, 1xBet, and 4Rabet also experienced varying degrees of growth in FTDs and GGR during the IPL.
Insights and Future Projections:
Max Tesla, CEO of Blask, noted, “The IPL 2024 has sparked significant changes in India’s iGaming industry.” The market demonstrated dynamic shifts, with newcomers like Stake making substantial gains while established brands faced heightened competition.
The IPL 2024 marked a turning point in the Indian iGaming market, showcasing its immense potential for growth and evolution. The surge in engagement and participation during the tournament highlights the industry’s vitality.
With Stake’s meteoric rise and the overall growth in FTDs and GGR, the future of iGaming in India appears promising. As the industry continues to innovate, the Indian iGaming market is poised for continued success in the years ahead.(Dubai7 realmoneygame)